We asked our female bar managers, bar owners and bartenders about their experiences in the hospitality industry. We also asked them to share a cocktail using a female-led ingredient from the Craft Spirits portfolio. Here, Tara Heffernon, partner at Lo & Behold in Healdsburg , shares her thoughts with us.
I love this industry, and feel empowered and inspired by all my fellow die hard industry lifers who have stuck it out through the past two years. I love working with people who are still committed to the art of true hospitality, and it is a privilege working everyday to make the best experience possible for both our guests, and the incredible team we have put together at Lo & Behold. Our crew is majority women with a few amazing men, and we are all family.
As for the male dominance over the bar and restaurant world, it does get better every day. I still have guests, both men and women alike, who will ask me if I can have "the bartender" make them a drink, gesturing to whatever male is behind the bar with me. I usually reply, "Do you mind if I make it?" It's a great learning opportunity for whoever makes that assumption.
Proving yourself is always harder as a woman in any industry, unfortunately. I happen to live in an incredibly progressive area, and I have been put in charge of men much older than myself since my early years in the industry, so my challenges have been fewer than most. I am also surrounded by powerful women in my community; we all support and inspire each other. Sonoma county has so many female entrepreneurs and business owners, and none of us take any shit. I do have to give a shout out to Sonoma County men on this one - we all work alongside each other with respect and admiration that makes it easier to be a female than it is in other communities.
Keep it up, we are crushing it!
Keg cocktail using
Capurro Pisco Acholado
Passion fruit juice
Amargo Chuncho bitters
L&B house ginger brew
Served in a collins glass over ice with a lime twist
About Lo & Behold
It’s just what you’ve been looking for! A warm and inviting space to gather any time of day to enjoy the simple pleasures of comforting food, tasty cocktails, and welcoming hospitality. We have a range of seating options including our lush garden patio, cozy lounge, and our lively bar and dining room. Bring your family and friends and join us for lunch, dinner, or just drinks and snacks. At Lo & Behold you can choose your own adventure and know we will be there to surprise & delight you every step of the way.